If there is a risk that the grocery collection and home delivery service is not profitable, indoor positioning can be the solution!
How to make customers happy and better profit to the merchant?
Collecting products on behalf of customers is an increasingly popular
service, which, however, increases costs, i.e. takes off time from employees
who are away from other tasks. The Finnish start-up company Iiwari Tracking
Solution’s indoor positioning service enhances collection by knowing the
locations of both the Collector and each product.
An average home delivery order usually lacks at least 3 products! Why
is that? Well, the reason for this is simple: The ordered products cannot be
found easily and since the collector is in a hurry, he/she skips the search
after a while. As a result, the customer is dissatisfied and the merchant loses
Based on the location information of the products, the Iiwari’s indoor
positioning service creates the fastest possible collection route. This makes
collection more efficient and faster and allows you to collect multiple orders
at the same time much more efficiently than before. All goods will be delivered
when everything is found. Merchants are able to serve customers better and get
better profit. The collection time is halved and the cost for collecting
decreases per basket. Interesting, isn’t it?
The topic becomes even more interesting when considering the payback
period of the investment. With the monthly sales of 1,000 collectible Shopping
Carts, the merchant’s investment in indoor positioning has paid for itself in
Also, the location information of the products is updated thanks to the
collection. Each time the Ean code of a product is read by a scanner or
telephone used for collection, the location information of the product is
updated in the system. Very convenient.
With the help of accurate indoor positioning, a digital leap can be
taken in retail stores, with which the customer’s average purchase increases,
space management improves and work in the store becomes easier.
In addition to product location information, the retailer should
monitor the movement of shopping carts and baskets in the store.
Location data enriches traditional retail data in an unprecedented way.
In addition to current door counters and cashier transactions, there is
actually lack of recorded detailed information on customer behavior. This
changes when a tracking device is placed in a shopping cart or basket, the
amount and value of data to be analyzed explosively increases.
Iiwari Tracking Solutions brings high-precision positioning to stores,
which provides information on the location of both the customer and the
products. Used indoor positioning technology enables the real-time data
collection of the number and behavior of customers in a store: where customers
go, how long they stay within a certain aisle or category, what do they buy and
how do they react to campaigns. And, most importantly, in terms of trade space
use: which corridor has only little traffic and why? Enriching the data
collected by the checkout system with location data opens up a whole new
chapter in the ability to evaluate store performance.
The products are easy to find
Once the coordinates of the products are known, the store’s own
employees, collectors and customers can easily find the product they are
looking for. For example, on a tablet attached to a shopping cart, a customer
can tap the name of the product they are looking for and display the exact
location on the store map. Customer satisfaction increases and the shopping
experience is pleasant when the products are easy to find.
When UWB enters widely to mobile devices during 2021, the retail chain
can also utilize location information in its mobile applications and offer
product route guidance and targeted advertising directly to the customer’s own
Electronic shelf labels have already entered a few pioneering stores.
Here, too, Iiwari’s technology goes a step further, with shelf labels telling
the exact location of the product.
Easy installation and competitive price
Iiwari uses Ultra Wide Band (UWB) technology based on radio signals in
its patented indoor positioning solution. Technology is coming to mobile phones
Iiwari offers turn-key service with a SaaS model. The delivery includes
the necessary UWB network, base stations and positioning devices. The system is
mostly wireless, so installation is quick and easy. And as already mentioned
the payback period of the investment in indoor positioning has paid for itself
in an unprecedentedly short time.
– I have been working for the past 10 years with multiple commercially available indoor positioning methods. Positioning based on Iiwari’s UWB technology is the only system available for retail that meets the strict requirements of accuracy, reliability, scalability and cost structure. We are constantly seeing more positive opportunities in indoor positioning. With the help of location data, retail is entering a new digital era, where efficiency and customer satisfaction is on a level never seen before, says Ville Kolehmainen, CEO of Iiwari.
Stay tuned and feel free to contact Ville with any questions by email [email protected] or phone +358 50 352 6458.